FOR IMMEDIATE RELEASE
Boyd Marketing Digital Practice Teams Up With IBM Watson to Use AI Technology
Florida-based digital marketing agency will use AI technology to offer improved web analytics and outcomes for clients.
Jupiter, FL; June 13, 2018 – Boyd Marketing, a digital practice focused on the service sector, was made an official partner of Watson, IBM’s AI technology that helps businesses streamline their processes. This partnership will allow Boyd Marketing to “harness the power of AI” for its clients specifically through Watson’s web analytics marketing software.
IBM Watson uses AI and machine learning to help businesses work with less data and use it in a better way. It can be integrated into a multitude of business processes to change the way work is achieved. This digital practice will use IBM Watson’s web analytics marketing software to gain better insights from data.
“Boyd Marketing is excited to be one of the handful of agencies using IBM Watson. This gives us the opportunity to offer our clients a higher level of service that not many agencies can offer,” says Alan Boyd, Founder, and President of Boyd Marketing.
This technology supports Boyd Marketing’s offerings of assisting clients with competitive advantage, operational efficiency, return on investment and risk mitigation.
Boyd Marketing previously used analytics by looking at retroactive patterns from definitive information and then making educated guesses based on that. This new technology will allow the digital practice to plan for the future with its clients.
Boyd says, IBM Watson will give us projections depending on outside environmental factors. We can forecast trends and opportunities, look out for cliffs we could fall off of, that kind of thing. We only know retroactive, this shows the future and probability.
To learn more about how Boyd Marketing helps its clients improve their digital marketing and get more bookings, visit www.boydmarketing.com.
About Boyd Marketing
Boyd Marketing is a Jupiter, FL practice that provides digital marketing to service businesses. Its team of digital specialists helps businesses get more leads, sales, and bookings through services like web development, digital marketing, content creation, and expert advisory and asset management services.