Web Accessibility

Boyd Marketing, headquartered in Jupiter, Florida, provides premium website accessibility services, championing digital inclusivity for all users. Our services ensure your website is navigable, perceivable, and understandable by a diverse range of users, including those with physical or cognitive disabilities.

  • We implement the Web Content Accessibility Guidelines (WCAG) to create websites that everyone can interact with effectively.
  • We focus on making your website’s information and user interface perceivable, offering text alternatives, multimedia captions, and enhancing content visibility and audibility.
  • We strive for operable user interfaces and effective navigation, ensuring keyboard-friendly navigation and providing adequate time for users to consume content.
  • We make your website’s information and user interface understandable, with readable text, predictable web pages, and robust user assistance.
  • We ensure robust content and reliable interpretation across a variety of user agents, including assistive technologies.
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UPDATE: Compliance is Required by Every Website

Web accessibility lawsuits have increased in almost every industry, targeting businesses of all sizes, and have even made headlines in high-profile cases such as Dominos, Beyoncé, and Kylie Jenner.

What Issues do Businesses Face in Making Their Websites Compliant?
Businesses often tend to have websites that need an overhaul before they can be made accessible.

Many businesses haven’t updated their websites for years. These older sites can be expensive and time-consuming to update.

How Businesses Can Cope?

Our Web accessibility add-on holds the key to making website accessibility convenient and affordable for businesses. The size of these businesses makes no difference. This solution offers an automated scanner to make websites accessible.

After installation, we start scanning and analyzing your website for accessibility issues and fixing them.

For example:

  • Structural elements: These determine what happens when users click on a header or topic—they help users navigate a website.
  • Button functionalities: These determine what happens when a user clicks on a button.
  • Object hierarchies: The framework within which the content is displayed so that the user can navigate the site.

After only 48 hours of beginning to scan for this information, the AI has determined the level of significance of each of these components within the context of your website. It then comes up with the best possible accessibility solutions to make the site compliant with ADA, WCAG 2.1 and EU accessibility regulations.

Additionally, machine learning technology keeps gathering information from every website it’s installed on. This means that the AI continually ups its game, becoming more and more accurate and evolving with changes to regulations and your website.

Businesses can feel good about making their sites accessible to people with disabilities. And they can do it affordably. But they also protect their businesses from expensive lawsuits in the process. This turns out to be important. Because accessibility lawsuits can often drive SMBs out of business due to expense.

What is the Web Accessibility Legislation? 
Due to the increased use of the Internet, many countries (Including the United States) have incorporated web accessibility into existing civil rights legislation that protects people with disabilities or created new ones.

This includes the ADA, AODA, EEA, and many more. Most countries have adopted the WCAG 2.1 AA, or Web Content Accessibility Guidelines, as standard for accessible websites and refer to them in settlements.

300% Increase in lawsuits since 2018
$10,000 Average Lawsuit Settlement
25% of websites sued more than once
20% of the population has a disability

How Does Legislation Impact My Website?

In 2018, the DOJ clarified that websites are considered places of public accommodation and should therefore comply with the ADA Title III. US courts refer to WCAG 2.1 AA as the accessibility standard

*Enterprise? Contact us for unlimited pages, bespoke legal terms, sandbox accounts, custom service level agreements, and solution advisory.

Championing Digital Inclusivity with Premium Website Accessibility Services

In the digital age, a website acts as the face of your business. But is it welcoming to everyone? Boyd Marketing, a leading digital marketing agency based in Jupiter, Florida, is committed to championing digital inclusivity. We offer premium website accessibility services designed to ensure that every individual, regardless of their physical or cognitive abilities, can effectively interact with your website.

Understanding the Imperative of Website Accessibility

Website accessibility isn’t just about compliance; it’s about inclusivity and reaching a wider audience. A website that isn’t accessible can exclude potential customers who have disabilities, limiting your business’s reach and potential. Website accessibility is about making sure that all potential visitors, including those with visual, auditory, motor, or cognitive disabilities, can navigate and understand your content.

Making the Web Accessible with Boyd Marketing

At Boyd Marketing, we understand the guidelines and techniques necessary to make a website accessible. We’re skilled at applying the Web Content Accessibility Guidelines (WCAG), an internationally recognized standard for web accessibility. By adhering to these guidelines, we help ensure that your website can be navigated and understood by a broad range of users.

The Cornerstones of Our Accessibility Services

Our website accessibility services are built on several key principles:

Perceivable Information and User Interface

We ensure that your website’s information and user interface components are presentable to users in ways they can perceive. This involves providing text alternatives for non-text content, offering captions and other alternatives for multimedia, and making it easier for users to see and hear content.

Operable User Interface and Navigation

We make sure your website’s interface and navigation are operable, enabling users to navigate and find content effectively. We also ensure your website can be navigated via keyboard and provides ample time for users to read and use the content.

Understandable Information and User Interface

We work to make your website’s information and the operation of its user interface understandable. This involves making text readable and comprehensible, making web pages appear and operate in predictable ways, and helping users avoid and correct mistakes.

Robust Content and Reliable Interpretation

We focus on creating robust content and a reliable interpretation of it by a wide variety of user agents, including assistive technologies. This means keeping up with advancements in technology to ensure your website remains accessible even as technology evolves.

Integrated Accessibility and Support Services

Our website accessibility services are part of an integrated suite of website support solutions. We also offer website support, uptime monitoring, website backup, and website security services. This integrated approach ensures your website is not only accessible but also secure, reliable, and optimized for performance.

Make Your Website Accessible with Boyd Marketing

Ensuring website accessibility is a critical aspect of responsible and inclusive web design.

At Boyd Marketing, we’re ready to help make your website accessible to a wider audience, enhancing your online presence and extending your business’s reach. Contact us today to learn more about our website accessibility services.